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NFL Toiletries? P&G Signs Deal for $10M

By John Johnson,  Newser Staff

Posted Aug 4, 2009 8:48 PM CDT
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(Newser) – Good news for football fans: Now you can smell like your favorite player. In an odd corporate pairing, Procter & Gamble has signed a deal with the NFL to slap the league's logo on its toiletries and call them an "Official Locker Room Product of the NFL," the Wall Street Journal reports. The deal—which covers products ranging from Old Spice deodorant to Head & Shoulders to Dawn dish soap—is worth a reported $10 million per year and comes as sports leagues are trying to make up for dwindling ad revenue.

"The days of the sporting leagues just looking to the beer and financial-services companies for sponsorship money is over," the president of a sports marketing firm tells the Journal. But he adds a note of caution: "If the leagues start to become too cluttered with lesser-known brands, blue-chip sponsors may feel that their deals will be devalued." The deal also covers Charmin toilet paper.

Members of the Cowboys at training camp, along with a future Cowboy.
Members of the Cowboys at training camp, along with a future Cowboy.   (AP Photo/Tony Gutierrez)
Pittsburgh Steelers linebacker LaMarr Woodley (56) gets held by guard Willie Colon in one-on-one drills at camp.
Pittsburgh Steelers linebacker LaMarr Woodley (56) gets held by guard Willie Colon in one-on-one drills at camp.   (AP Photo/Keith Srakocic)
Seattle Seahawks' Cory Redding pushes a weighted exercise ball during training camp.
Seattle Seahawks' Cory Redding pushes a weighted exercise ball during training camp.   (AP Photo/Elaine Thompson)
Houston Texans tackle Duane Brown shakes water off his head during training camp.
Houston Texans tackle Duane Brown shakes water off his head during training camp.   (AP Photo/David J. Phillip)
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COMMENTS
Showing 2 of 2 comments
JonmarkP
Aug 5, 2009 4:44 AM CDT
Soap and water just weakens a man-don't even want to think about what this other stuff does.
The_Pinkston
Aug 5, 2009 4:31 AM CDT
Seems like a good deal for P&G. Men will buy it.

 
NFL • advertising • football • corporate sponsorship • Procter & Gamble

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