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Get Ready for Massive Leno PR Blitz

Get ready for Leno to be everywhere you look

By Evann Gastaldo,  Newser Staff

Posted Aug 5, 2009 11:28 AM CDT

(Newser) – Get ready for Jay—lots and lots of Jay. Though nearly 80% of viewers are aware that the Jay Leno Show is on the horizon, NBC is going to beat you over the head until you're drooling for its 10pm venture, the New York Times reports. A 24-hour webcam has been set up, and Leno’s image is gracing theater popcorn bags and soda cups. Next: billboards, bus shelters—even an adopted freeway (Interstate 10—get it?).

“NBC executives want you counting down the days until the premiere of Leno’s new show, they want you talking about it to your co-workers around the watercooler at work, they want you Twittering about it constantly,” writes the Cajun Boy for Gawker. “Hell, they want you masturbating to Jay Leno (And you know that you want to!).”

Comedian Jay Leno performs May 10, 2009, in Wilmington, Ohio.
Comedian Jay Leno performs May 10, 2009, in Wilmington, Ohio.   (AP Photo)
Jay Leno reacts as he tells a story during an interview in Auburn Hills, Mich., April 7, 2009.
Jay Leno reacts as he tells a story during an interview in Auburn Hills, Mich., April 7, 2009.   (AP Photo)
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For us this is like, in effect, launching five shows. - Adam Stotsky, president of NBC Entertainment marketing

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COMMENTS
Showing 3 of 5 comments
Kookey90
Aug 6, 2009 4:18 AM CDT
I thought Leno might have had health issues and that's why he left the show. As a matter of fact, if you look at his photo it seems as if he's reaching for his heart; a sign that he might be suffering a heart attack. Hang tuff Leno, we're praying for your quick recovery or worse yet - RIP.
Circusdog
Aug 5, 2009 7:03 AM CDT
I'll stick with Jon Stewart on Comedy Channel.
Timinator2K
Aug 5, 2009 6:20 AM CDT
Yea Jay! Conan Sux Big Time. 10:00 pm, got it.

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