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Brewers Relieve Recession With Cheap Beer

Natural Light, Busch, High Life see sales jump

By Matt Cantor,  Newser Staff

Posted Aug 7, 2009 1:48 PM CDT

(Newser) – With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales have risen 1.6%.

“As the market started to move, we wanted to be more competitive,"  says an Anheuser-Busch VP. "In the event that consumers are challenged economically and they're trading down, we have the ability to compete there.”

A man carries a case of beer as products from Coors, Miller and Anheuser-Busch are stacked in a grocery store Tuesday, Oct. 23, 2007, in St. Louis.
A man carries a case of beer as products from Coors, Miller and Anheuser-Busch are stacked in a grocery store Tuesday, Oct. 23, 2007, in St. Louis.   (AP Photo/Jeff Roberson)
Keystone Light sales were up 17% this year to July 12.
Keystone Light sales were up 17% this year to July 12.   (AP)
Cans of Miller High Life roll along the production line at the Miller Brewing plant in Milwaukee, Wis., in this Dec. 23, 2003, file photo.
Cans of Miller High Life roll along the production line at the Miller Brewing plant in Milwaukee, Wis., in this Dec. 23, 2003, file photo.   (AP Photo/Morry Gash)
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COMMENTS
Showing 3 of 8 comments
Riffran
Aug 8, 2009 10:48 AM CDT
you are a tough tough man Radzyn....Tried steel once..I just could not bring myself to finish it
zaphod
Aug 8, 2009 4:42 AM CDT
sierra nevada, torpedo extra ipa! now threr's a good beer!!!!
zaphod
Aug 8, 2009 4:41 AM CDT
the anheuser-busch vp was right. when it comes to trading down relative to beer their swill surely is as down as one can go. i'm just sayin'

 
advertising • marketing • beer • recession • MillerCoors • Anheuser-Busch • Natural Light • Miller High Life

 
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