Skip to: Content
Skip to: Site Navigation
Skip to: Search

July 25, 2008 7:52:56 AM CDT

Learn about Newser Points »

« Back to the grid | Next story »

Starbucks to Get First Sip of Russian Market

Posted Aug 30, 07 2:34 PM CDT in US,  Business,  World 

(Newser) – Starbucks will finally open its first Russian store next month, the Seattle Times reports, but the coffee giant will need a jolt of caffeine to achieve the brand recognition of Western rivals who've been in the market for years. Traditionally tea drinkers, Russians have warmed up to domestic coffee purveyors, and few expect Starbucks' latest expansion to fail.

An industry executive says the company’s “powerhouse brand” will help it make up for its late entry into the market, which was delayed by years of wrangling with a Moscow lawyer who claimed rights to its trademark. Starbucks aims to open 10 stores in Moscow and St. Petersburg by year's end—a far cry from the 176 Russian McDonald's outlets.

Source Seattle Times

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon
A policeman guards 18 February 2007 a McDonald's restaurant in...   (Getty Images (by Event))
Customers sit outside a Starbucks coffee shop in Los Angeles, Tuesday, July 31, 2007. Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Nick Ut)   (Associated Press)
Customers sit outside a Starbucks Coffee shop in Los Angeles, Tuesday, July 31,2007. Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Nick Ut)   (Associated Press)
A pedestrian walks past an advertisment   (Getty Images)
Chinese sits in a US fastfood giant Kentucky Fried Chicken's...   (Getty Images)
A Chinese worker serves customers from behind the counter at...   (Getty Images)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (1 of 2)

Tags

Russia  • Starbucks  • coffee  • McDonald's  • Moscow  • Soviet Union  • St. Petersburg  • consumerism


Loading...

Loading...

Today's Most Popular


Other World Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »