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Starbucks' New Jolt Doesn't Involve Caffeine

Prices up for complex drinks—though regular joe gets cheaper

By Will McCahill,  Newser Staff

Posted Aug 20, 2009 8:14 PM CDT

(Newser) – As promised, Starbucks today began raising prices on some of its more complicated concoctions, the Wall Street Journal reports—though it’s also slicing a few pennies off its more pedestrian offerings. That venti (large) caramel macchiato will cost 25¢ more, for instance; store employees have been told to expect sour customer reaction given the recession, and are supposed to explain that the hikes reflect the increased cost of business.

A tall (small) latte, meanwhile, will cost 10¢ less, a small brewed coffee 5¢ cheaper—trims that reflect Starbucks’ commitment to value, the employee line goes. The price increases and decreases will vary by market, and though they could hurt in the near term, the moves could help Starbucks win back business from rivals, one analyst tells the Los Angeles Times.

Starbucks employees should expect customers to be sensitive to pricing changes in this economic climate, an internal memo advises.
Starbucks employees should "expect customers to be sensitive to pricing changes in this economic climate," an internal memo advises.   (Wikimedia Commons)
The kind of drink that's going to get a lot pricier at Starbucks.
The kind of drink that's going to get a lot pricier at Starbucks.   (Wikimedia Commons)
You're going to pay another nickel for that Starbucks frappuccino.
You're going to pay another nickel for that Starbucks frappuccino.   (Wikimedia Commons)
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COMMENTS
Showing 3 of 3 comments
mayverisian
Aug 21, 2009 6:27 AM CDT
Yup, I agree! I'd rather make my own and know the quality. Starbucks coffee tends to taste like it's been double brewed and burnt. The stuff I get runs about $4 a pound, instead of per thimble.
The_Pinkston
Aug 21, 2009 4:32 AM CDT
I make my own coffee with a burr grinder and a french press. Much better than their stuff...Also my sister used to work at Starbucks she got me an espresso machine there for 1/2 off. Boil some water and pour two shots into it. Makes a great Americano.
jkundert
Aug 21, 2009 2:30 AM CDT
It might help if their coffee was any good. Of all the places I get coffee, theirs is the worst tasting by far!

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