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Bud Light's School-Color Cans Anger Colleges

By Matt Cantor,  Newser Staff

Posted Aug 21, 2009 8:40 AM CDT
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(Newser) – Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts 27 different color schemes and begins this month. “Show your true colors with Bud Light,” says the campaign, adding that the cans are "made for gameday."


Anheuser-Busch, the maker of Bud Light, insists it’s not aiming the cans at under-age drinkers and has agreed to stop selling them near schools that formally complain. About 25 have done so. Some students are attacking the plan, too: Louisiana students, writing in their school newspaper, call it a “slick profiting scheme.” Bud Light is the nation's top-selling beer, but it's trying to reverse a recent sales slump.

Cars stream past a sign advertising Budweiser beer in St. Louis.
Cars stream past a sign advertising Budweiser beer in St. Louis.   (AP Photo/Jeff Roberson, File)
Bud Lite's upcoming campaign has colleges angry.
Bud Lite's upcoming campaign has colleges angry.   (AP Photo/Whitney Curtis, file)
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COMMENTS
Showing 3 of 8 comments
youngblood
Sep 3, 2009 7:15 AM CDT
Why do people even spend good money for light beer?!!!
Revenge_of_Mint
Aug 21, 2009 10:52 AM CDT
They absolutely should if they are benefiting from a schools image. Also has no one thought that many legal adults follow college football? Many are middle aged....................
Revenge_of_Mint
Aug 21, 2009 10:47 AM CDT
There are plenty of middle aged people that aren't fun to sit next to in a bar. Underage binge drinking would be less of a problem if kids were introduced to alcohol earlier and not to get drunk but enjoy the beverages. Being 18 myself I've gone out binge drinking with friends once or twice and i definitely will in the future because of peer pressure, but I always found it kind of uncool. Friends who were sheltered from alcohol growing up were the ones who decided to consume large quantities of cheap booze with almost no self control just to get drunk. I was introduced to dipping my finger into brandy at an early age and i think that demystifying has changed how i see alcohol. I much rather have a few nice beers with friends at a pub and get a little tipsy than get bombed and wake up in my own vomit the next day. As 90% of the world will show you an 18 year old drinking age is fine, the problem is that kids need to be educated how to responsibly use alcohol.
Money • Sports • US

 
beer • college • Budweiser • Anheuser-Busch • Bud Light • team • color

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