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Bud Light's School-Color Cans Anger Colleges
By Matt Cantor
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Posted Aug 21, 09 8:40 AM CDT
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(Newser)
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Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts 27 different color schemes and begins this month. “Show your true colors with Bud Light,” says the campaign, adding that the cans are "made for gameday."
Anheuser-Busch, the maker of Bud Light, insists it’s not aiming the cans at under-age drinkers and has agreed to stop selling them near schools that formally complain. About 25 have done so. Some students are attacking the plan, too: Louisiana students, writing in their school newspaper, call it a “slick profiting scheme.” Bud Light is the nation's top-selling beer, but it's trying to reverse a recent sales slump.