In Beijing, people flock to the local Ikea—but for many, it’s not about picking up new housewares. Instead, they spend the day napping in display beds, eating at the cafeteria, enjoying free soda refills, and posing in front of in-store displays, the Los Angeles Times reports. it's become as much theme park as retailer. “It's the only big store in Beijing where a security guard doesn't stop you from taking a picture,” says one browser.
“We want to be modern. I think IKEA stands for a kind of lifestyle. People don't necessarily want to buy it, but they want to at least experience it,” notes another.