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Conan vs. Dave? Nightline's Beating Them Both

ABC launches ad campaign to tout its victory

By Kevin Spak,  Newser Staff

Posted Aug 31, 2009 7:04 AM CDT

(Newser) – ABC is trying to remind America that it has a show on at 11:35, too. The network is launching a campaign touting Nightline's ratings, which, since Conan O’Brien’s Tonight Show takeover, have averaged 3.459 million viewers a night. That puts it on top of both David Letterman’s Late Show (3.4 million) and the Tonight Show (3.239 million).

“Late night is going through a huge change, and we’re only midway through,” Nightline’s executive producer tells Advertising Age. “There are people who have watched the Tonight Show for a very long time, and I think they’re taking a look around.” Nightline’s ratings are up 14% year-over-year. But a CBS spokesman says the talk shows beat the 30-minute Nightline when comparing their audiences for the first half-hour, which excludes the post-midnight viewer falloff. 

In a photo provided by NBC Conan O'Brien  makes his debut as the host of NBC's The Tonight Show Monday June 1, 2009  in Universal City, Ca.
In a photo provided by NBC Conan O'Brien makes his debut as the host of NBC's "The Tonight Show" Monday June 1, 2009 in Universal City, Ca.   (AP Photo/Paul Drinkwater/NBC)
In this Jan. 17, 2008 file photo, television talk show host David Letterman walks out of The Ed Sullivan Theater during a taping of The Late Show with David Letterman, in New York.
In this Jan. 17, 2008 file photo, television talk show host David Letterman walks out of The Ed Sullivan Theater during a taping of "The Late Show with David Letterman", in New York.   (AP Photo/Evan Agostini, file)
Terry Moran, right, talks with Treasury Secretary Timothy Geithner on Nightline.
Terry Moran, right, talks with Treasury Secretary Timothy Geithner on "Nightline."   (AP Photo/ABC News, Randy Sager)
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COMMENTS
Showing 1 of 1 comment
Timinator2K
Aug 31, 2009 1:17 AM CDT
Hmmmm...possibly because both SUCK? C'mon, Jay!

More Newser Stories

Leno Trounces Letterman in Return

Dave Trounces Conan (With a Little Help From Paul)

Nightline Racks Up Ratings

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