The iPhone has become a cultural phenomenon, but RIM sells way more units than Apple does. Why, then, does the BlackBerry have such obvious flaws? Wired lists five improvements RIM needs to make:
- Browser. The web looks much the same on an iPhone or Palm Pre as it does on a PC. But the BlackBerry presents a bare-bones mobile version of most websites—and is slow, to boot.
- Touchscreen. The BlackBerry Storm's "clickable" screen was supposed to feel like a real keypad, but it just made typing slower.
- Apps. RIM controls 56% of the US smartphone market, but the BlackBerry's application marketplace has 2,322 programs for sale, compared with 70,000 in Apple's App Store. RIM needs to get real about courting developers.
- Wi-Fi. The BlackBerry Storm and Tour work with the 3G network but don't have Wi-Fi connectivity. Note to RIM: users don't like arbitrary restrictions.
- Desktop software. The interface runs only on PCs, is notoriously buggy, and is difficult to set up. ITunes, meanwhile, seamlessly integrates with the iPhone.