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GM Scores With Crossovers
New models steering customers back onto American lots in droves
By Wesley Oliver
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Posted Sep 4, 07 1:45 PM CDT
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(Newser)
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In its fierce battle with Asian automakers to reclaim the hearts and keys of American drivers, GM has three reasons to celebrate: the Buick Enclave, GMC Acadia, and Saturn Outlook. The company’s crossover vehicles combine the look of an SUV with the higher fuel economy of a sedan—and more important, the Journal reports, consumers are snatching them up.
Not only that, GM is finally pulling customers from foreign rivals and back into the seats of American cars. While less than 3% of people buying GM vehicles overall trade in those made by Toyota or Honda, about 20% of the new crossovers are going to people trading in Asian makes. “We’re selling them as soon as they come off the truck," one dealer says.