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Box Office Is Good to Bad

Tyler Perry's newest success defies advertising formula

By Drew Nelles,  Newser Staff

Posted Sep 13, 2009 2:21 PM CDT

(Newser) – The box office was good to I Can Do Bad All By Myself, which took in $24 million this weekend, USA Today reports. Tyler Perry’s latest flick rode the same under-the-radar marketing blitz that drew legions of Christians and African Americans to his Madea movies. The digitally-animated 9 made $10.9 million this weekend for a five-day haul of $15.3 million, while Inglourious Basterds ($6.5 million), All About Steve ($5.8 million), and The Final Destination ($5.5 million) rounded out the top five.

In this film publicity image released by Focus features, the character #9, voiced by Elijah Wood, unleashes the Talisman in a scene from the animated film 9.
In this film publicity image released by Focus features, the character #9, voiced by Elijah Wood, unleashes the Talisman in a scene from the animated film "9."   (AP Photo/Focus Features)
Brian White and Taraji P. Henson in a scene from Tyler Perry's I Can Do Bad All By Myself.
Brian White and Taraji P. Henson in a scene from Tyler Perry's "I Can Do Bad All By Myself."   (Lionsgate)
Actress Taraji Henson, cast member in the Lionsgate film I Can Do Bad All By Myself, poses for a portrait in New York on June 29, 2009.
Actress Taraji Henson, cast member in the Lionsgate film "I Can Do Bad All By Myself," poses for a portrait in New York on June 29, 2009.   (Jim Cooper/AP Images for Lionsgate)
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The trailer for "I Can Do Bad All By Myself."   (revstermania)
The trailer for "9."   (swbytes)

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