Chocoholics Spurn American Cadbury

Serious chocolate fans responded warily to the news of Kraft's bid for Cadbury—especially in the US, where aficionados reject the domestic brand anyway. It’s made by Hershey, not the British firm itself, and that just won’t cut it for hardcore devotees of the British brand, the Wall Street Journal reports. "If you were to hold a gun to my head, and say, 'Eat this Hershey bar!' I'd say: 'Shoot me,'" vows one fan.

They flock to stores that carry the imported stuff despite occasional finger-wagging from Hershey, which licenses the Cadbury name. American bars contain more cocoa butter because of a US ban on vegetable fat in chocolate. That formula means it can “deliver its flavor over a long period of time,” says a food scientist. But the British chocolate bars are “silkier, smoother, and they don't leave an aftertaste,” says one fan. (More Cadbury stories.)