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In War on STDs, NC Tries New Weapon: Bribery

Syphilis outbreak sparks offer of gift card in exchange for test

By Harry Kimball,  Newser Staff

Posted Sep 14, 2009 2:21 PM CDT

(Newser) – The incidence of syphilis is spiking in the economically hard-hit South, and health officials have lit on a novel preventative measure, MSNBC reports: Wal-Mart gift cards. Syphilis tends to rebound in tough times, and a program in North Carolina induces patients to submit to a test in exchange for the $10 economic incentive. The number of cases this year in Forsyth County, 140, is already more than triple the number in all of 2008.

Elsewhere in the South, where poverty and poor access to health care conspire to keep syphilis alive, health programs are trying other incentives, like McDonald’s vouchers. “A woman came up to me and said, you know, with their dollar menu, I can get five meals out of this,” a health official says. Syphilis, once firmly under control, has rebounded since 2002, with almost twice as many cases now than 10 years ago.

A public health message in Georgia.
A public health message in Georgia.   (©hoyasmeg)
Shoppers leave a Wal-Mart store.
Shoppers leave a Wal-Mart store.   (AP Photo)
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The good news is that it is entirely curable, but you can also prevent people from coming down with it in the first place. It’s sad that it is still a serious public health problem because we should not even have it any more. - Evelyn Foust, NC Dept. of Public Health

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COMMENTS
Showing 3 of 11 comments
Stasis
Sep 15, 2009 12:01 PM CDT
lol...people in North Carolina are nasty.
Snarfeh
Sep 15, 2009 3:15 AM CDT
All I know is that peopleofwalmart.com is going to get funnier....
brawne
Sep 14, 2009 9:38 AM CDT
Well, termi, if you're gonna get bitchy about possessive pronouns and contractions, you should at least not have a sentence fragment dangling around. The differences.... either needs a verb or a colon at the end of you're. And, quote marks are for dialogue, so a simple inverted comma is good. And the quotes, or inverted comma, should go before the period since they are part of the same sentence--well, if you had a sentence--structure. But way to go about 'your and you're'. That kind of writing is just impossible to understand without a heads up on the diction problem.

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