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Facebook Makes Money At Last

Social networking site hits profitability ahead of schedule

By Kevin Spak,  Newser Staff

Posted Sep 16, 2009 8:55 AM CDT

(Newser) – After mountains of hype, Facebook has joined the ranks of profitable enterprises, despite an advertising model that Ad Age describes as “nascent.” Mark Zuckerberg announced yesterday that the social site had passed the 300 million registered-user mark and become “cash-flow positive” last quarter. That actually puts it well ahead of schedule—the company had projected profitability for “sometime in 2010.”

That slow-burn prediction was based on Facebook’s shaky revenue streams, which include low-cost display ads, virtual gifts, and a still-in-testing commerce and payments system. Its most reliable income comes from a fixed deal with Microsoft. But thanks to a small staff—it employs one engineer for every million users—and massive user base it’s managed to hit profitability for now: A round of hiring could change that.

Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York, Monday, November 6, 2007.
Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York, Monday, November 6, 2007.   (AP Photo/Craig Ruttle)
Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York in this November 6, 2007 file photo.
Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York in this November 6, 2007 file photo.   (AP Photo/Craig Ruttle, file)
A Facebook login page is seen on a computer screen in Ottawa, Ontario, Canada Thursday, August 27, 2009.
A Facebook login page is seen on a computer screen in Ottawa, Ontario, Canada Thursday, August 27, 2009.   (AP Photo/The Canadian Press, Adrian Wyld)
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COMMENTS
Showing 3 of 3 comments
Guest
Sep 16, 2009 2:57 AM CDT
cool
Guest
Sep 15, 2009 11:02 PM CDT
Huzzah! Huzzah! Huzzah! First Facebook, then the moon! wait....
Kant
Sep 15, 2009 9:02 PM CDT
Yea Capitalism!

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