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SUNDAY, NOVEMBER 22, 2009
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4

How 50 Cent Built His Empire

Rapper made it to $150 million thanks to business tactics, not musical talent

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(Newser) – Believe it or not, it might do you good to take some business advice from shot-nine-times rapper 50 Cent. After all, it was business savvy more than rap music that helped build his $150 million empire. Business Insider takes a look at how he did it:

  • His endorsement with Vitamin Water is his best known and most lucrative source of revenue; when Coca-Cola bought the parent company in 2007, he netted $100 million

  • Before 50 split with Mark Ecko last year, he pocketed royalties from his G-Unit clothing line to the tune of $6 million in 2006; he's snagged another $20 million for endorsing Reebok.
  • His first book, a ghostwritten memoir, had $1.9 million in sales—and he just released a new one, The 50th Law. He also stars in a video game, which—despite horrible reviews—sold more than 2.5 million copies and spawned a follow-up.
  • 50 Cent launched an acting career in 2005 that hasn't amounted to much; he's since started a film-production company that is set to develop eight movies, including The Dance with Nicolas Cage and 13 with Mickey Rourke.
  • He also has a financial portfolio including stocks, bonds, investment pools,and real estate—but he lost millions in the economic downturn and is struggling to offload Mike Tyson’s old mansion.
  • 50’s next move may be to invest in precious metals and launch his own line of platinum, and he is also considering a line of dietary supplements and moisturizers.

Curtis
Curtis "50 Cent" Jackson, left, and Russell Simmons pose together at the Vitamin Water House during the Sundance Film Festival in Park City, Utah on Jan. 17, 2009.   (AP Photo/Matt Sayles)
Curtis James Jackson III, alias 50 Cent performs during the Music Openair in Frauenfeld, Switzerland, late Saturday, July 11, 2009.
Curtis James Jackson III, alias 50 Cent performs during the Music Openair in Frauenfeld, Switzerland, late Saturday, July 11, 2009.   (AP Photo/Keystone/Ennio Leanza)
Curtis
Curtis "50 Cent" Jackson arrives for the amfAR Cinema Against AIDS benefit at the Hotel du Cap-Eden-Roc in Antibes, southern France, Thursday, May 21, 2009.   (AP Photo/Matt Sayles)
Bob Lutz, Vice Chairman of General Motors poses with rapper 50 Cent, also known as Curtis Jackson, during the Pontiac news conference at the New York International Auto Show, March 19, 2008.
Bob Lutz, Vice Chairman of General Motors poses with rapper 50 Cent, also known as Curtis Jackson, during the Pontiac news conference at the New York International Auto Show, March 19, 2008.   (AP Photo/Mary Altaffer)
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4 comments
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pkmac4
Sep 17, 09 11:52 AM CDT
I gotta hand it to him, although I never thought he was cool and am way too white to wear/use any of his products. Reply
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KitKat302
Sep 17, 09 3:26 PM CDT
I saw him on MSNBC this morning, I am very impressed at how smart he is . Reply
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+1
KitKat302
Sep 17, 09 3:27 PM CDT
I saw him on MSNBC this morning, I am very impressed at how smart he is Reply
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+1
Shannonals
Sep 17, 09 8:55 PM CDT
Finally, someone who isn't spending all their money on just fancy clothes and cars Reply
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+1
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