GOP Heads to Brand Rehab

Republicans look to private sector for pointers on revitalizing party's image
By Jason Farago,  Newser Staff
Posted Sep 5, 2007 12:42 PM CDT
House Minority Leader John Boehner of Ohio, concludes a briefing on Capitol Hill in Washington, Thursday, April 26, 2007. (AP Photo/Susan Walsh)   (Associated Press)
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(Newser) – As the Republican Party continues to languish in the polls, leaders are hoping that the GOP can be reintroduced to Americans with a bit of corporate-style rebranding. House minority leader John Boehner has convened an ad hoc committee to develop a new pitch for the party as one of small government and tough diplomacy, rather than unsuccessful wars and sex scandals.

Boehner's advisory group has been studying the private sector for lessons on how to revive a once-respected, now discredited brand. Only 41% of Americans have a favorable view of the GOP, a drop of 15 points since 2001. But how far the rebranding will go is unclear: The Republicans' unpopularity makes it hard to raise money for an advertising campaign.