How to Get Yourself Retweeted

Data analysis tells you words to use and when to build your brand
By Harry Kimball,  Newser Staff
Posted Sep 22, 2009 3:40 PM CDT
A college student tweets.   (AP Photo)
camera-icon View 1 more image

(Newser) – You might think all you need to do to get your 140-character gems rebroadcast on Twitter is make them, well, good. Wrong. Fast Company looks at some data-proven tips from Hubspot's Dan Zarrella:

  • Links work—If they're the right links: Retweets (or RTs) are three times more likely to have links than the general field, but use the right URL shortener. Newer services such as are tops; old standby TinyURL is out to pasture.

  • Word choicePerhaps unsurprisingly, "please" and "retweet" come just after "twitter" and "you" on a list of the most common words in RTs; words ending in "-ing" and "bored," not so much. But do use proper names so you can:
  • Break newsnatch. But do it while:
  • Being smartRetweets are scaled at a higher reading level than the field, so break out your thesaurus at:
  • 4pm FridayThe numbers don't lie.
For the full list of tips, click the link below.