You might think all you need to do to get your 140-character gems rebroadcast on Twitter is make them, well, good. Wrong. Fast Company looks at some data-proven tips from Hubspot's Dan Zarrella:
- Links work—If they're the right links: Retweets (or RTs) are three times more likely to have links than the general field, but use the right URL shortener. Newer services such as bit.ly are tops; old standby TinyURL is out to pasture.
- Word choice—Perhaps unsurprisingly, "please" and "retweet" come just after "twitter" and "you" on a list of the most common words in RTs; words ending in "-ing" and "bored," not so much. But do use proper names so you can:
- Break news—natch. But do it while:
- Being smart—Retweets are scaled at a higher reading level than the field, so break out your thesaurus at:
- 4pm Friday—The numbers don't lie.
For the full list of tips, click the link below.