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How TV's Trying to Woo You Back

...and back on the couch where you belong

By Kevin Spak,  Newser Staff

Posted Sep 23, 2009 11:36 AM CDT

(Newser) – Networks know we’re watching our favorite shows online instead of on TV, but they’re not taking it sitting down. Here’s what they’re doing, smart or otherwise, to bring us back, writes Stephanie Schomer for Fast Company:

  • Cutting commercials: ABC is going to do without the first commercial break on its new shows, tacking on 3 to 5 minutes onto its shows in a bid to hook viewers.
  • Using Twitter (poorly): Fox tried integrating live Twitter feeds with Fringe and Glee episodes, but it proved annoying. Viewers changed the channel.

  • Hawking free stuff: Click on the commercial using your remote, get a free sample or coupon. Cablevision hopes (probably in vain) that this will make us watch the breaks.
  • Giving us more Neil Patrick Harris: He’s been credited with reviving the Emmys, adding more jokes, skits, music, and other things you might actually want to watch.
  • Being more like...the Internet: The BBC and other European broadcasters are creating TV/Internet hybrid services that try to marry the best of both worlds—though the BBC's service won't be ready til 2012.

Viewers will see nearly 18 minutes of FlashForward before they see a commercial break.
Viewers will see nearly 18 minutes of "FlashForward" before they see a commercial break.   (AP Photo/ABC, Craig Sjodin)
Shown is a screen shot of the Hulu.com. More people now watch Hulu than Time Warner Cable.
Shown is a screen shot of the Hulu.com. More people now watch Hulu than Time Warner Cable.   (AP Photo/Hulu.com)
Neil Patrick Harris entertains during the 61st Primetime Emmy Awards on Sunday, Sept. 20, 2009, in Los Angeles.
Neil Patrick Harris entertains during the 61st Primetime Emmy Awards on Sunday, Sept. 20, 2009, in Los Angeles.   (AP Photo/Mark J. Terrill)
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COMMENTS
Showing 3 of 9 comments
yummines
Sep 24, 2009 1:57 AM CDT
The only problem i have really with tv are (fake) reality shows and showtimes. No, i am not staying up until 12:30 just so i can watch The Boondocks...
easterner
Sep 23, 2009 6:05 AM CDT
I don't know what is worse .Networks airing crappy series and trying to ram them down our throats or cable networks buying the series and shoving them up our keysters along with their stuff and repeating them over and over.
Mikey_nyc
Sep 23, 2009 5:39 AM CDT
Interesting article, except for the fact that TV viewing is at an all-time high.

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