EPA Sues North Face Over 'Anti-Bacteria' Boots

Company could be fined $1M for misleading claims
By Rob Quinn,  Newser Staff
Posted Sep 24, 2009 6:40 AM CDT
The North Face wrongly claimed its footbeds prevent bacteria, according to an EPA lawsuit.   (©twak)

(Newser) – North Face may be kicked with a fine of up to $1 million for claiming its shoes have the power to kill fungus and bacteria. The EPA filed a lawsuit against the outdoor clothing company's parent firm yesterday, alleging that the operation violated federal law by advertising that its specially treated footbeds prevent disease-causing germs.

"Unverified public health claims can lead people to believe they are protected from disease-causing organisms when, in fact, they may not be," said an EPA spokeswoman. Company officials said tags making the claims were removed from products lat year, AP reports.