TECH SHOWDOWN
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Pick an OS: Uncool Robots or Snooty Evangelists?
New Microsoft ads go for Mac-esque buzz—and fail laughably
By Nick McMaster
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Posted Sep 28, 09 2:59 PM CDT
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(Newser)
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Anyone who wants a computer faces an unpleasant choice: Mac OS or Windows. Now, Windows is “awful”— buggy, at times barely functional. But one expert would rather assign himself to Microsoft purgatory than join the club of snooty, self-satisfied cooler-than-thou Mac users. “Stop showing me your iPhone,” Charlie Brooker writes for the Guardian. “Stop stroking your Macbook. Stop telling me to get one.”
Still, he would never recommend Windows. “No one has ever earnestly turned to a fellow human being and said, "Hey, have you considered Windows?” It’s this lack of buzz Microsoft is now laughably trying to fight with videos entreating consumers to throw Windows 7 launch parties—yes, you read that right. Microsoft’s tone-deafness reaches a new low with the videos, but Brooker still prefers the “clumping, clueless, uncool, crappiness of Microsoft's bland Stepford gang to the creepy assurance of the average Mac evangelist.”