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Pick an OS: Uncool Robots or Snooty Evangelists?

New Microsoft ads go for Mac-esque buzz—and fail laughably

By Nick McMaster,  Newser Staff

Posted Sep 28, 2009 2:59 PM CDT

(Newser) – Anyone who wants a computer faces an unpleasant choice: Mac OS or Windows. Now, Windows is “awful”— buggy, at times barely functional. But one expert would rather assign himself to Microsoft purgatory than join the club of snooty, self-satisfied cooler-than-thou Mac users. “Stop showing me your iPhone,” Charlie Brooker writes for the Guardian. “Stop stroking your Macbook. Stop telling me to get one.”

Still, he would never recommend Windows. “No one has ever earnestly turned to a fellow human being and said, "Hey, have you considered Windows?” It’s this lack of buzz Microsoft is now laughably trying to fight with videos entreating consumers to throw Windows 7 launch parties—yes, you read that right. Microsoft’s tone-deafness reaches a new low with the videos, but Brooker still prefers the “clumping, clueless, uncool, crappiness of Microsoft's bland Stepford gang to the creepy assurance of the average Mac evangelist.”

A screenshot from the latest Microsoft promo video.
A screenshot from the latest Microsoft promo video.   (Microsoft)
In this photograph taken on May 28, 2009, Cincinnati Bengals quarterback Jordan Palmer displays a photo stored on his iPhone at Paul Brown Stadium in Cincinnati.
In this photograph taken on May 28, 2009, Cincinnati Bengals quarterback Jordan Palmer displays a photo stored on his iPhone at Paul Brown Stadium in Cincinnati.   (AP Photo/Al Behrman)
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COMMENTS
Showing 3 of 13 comments
alkaseltzersammich
Oct 29, 2009 8:47 AM CDT
That creates more problems. You can't build a Mac whereas I can build a PC with with my own specifications and exact parts. Macs are a jumble of integration which I'm not exactly comfortable with.
Reader65069154
Sep 29, 2009 12:13 PM CDT
Mac is the AOL of the computer world...I wouldn't call the users snooty, but rather uncomplicated.
aces08
Sep 29, 2009 3:15 AM CDT
Why so much Windows bashing? XP and Vista were great as long as you knew how to use a computer. Macs are overpriced, almost double. Windows OS works great as long as you know simple maintenance tricks and use firefox with noscript. I have never gotten a viruses that i couldn't of gotten rid of within 10 minutes and i barely get any of them at all. Has this person not tried the FREE RC for windows or read any review from any tech blog? Even the apple fanboy tech blogs LOVE windows 7. Don't be a dumb hipster and a dumb apple fanboy please.

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