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For That Photoshopped Look: Airbrush Yourself at Home

Effect of digital retouching on real women's body issues is now creepily tangible

By Harry Kimball,  Newser Staff

Posted Sep 30, 2009 10:52 AM CDT

(Newser) – As if the fake beauty of those Photoshopped magazine covers wasn’t enough, enter Temptu, a home “airbrush system” that can give anyone that flat, plastic look in the flesh. Chloe Angyal is appalled. One really needs to focus in order “to think about just how incredibly screwed up this concept is,” she writes. It’s not like we don’t know what happens on magazine covers—“Women have never been more media-literate”—but they still want a home airbrush?

"Promising the kind of 'perfection' once only possible through post-production digital enhancement, Temptu represents a rather depressing internalization of, and aspiration to, the plastic and poreless airbrushed look," Angyal writes. "Apparently, if you're told often enough that something is beautiful, eventually you'll believe it—even if that something doesn't look altogether natural, or even human."

Temptu AIRbrush Makeup System.
Temptu AIRbrush Makeup System.   (AP Photo)
This look is now available in your bathroom.
This look is now available in your bathroom.   (AP Photo)
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There is certainly something sick about digitally retouching a model's face until she no longer appears to have the physical capacity to sweat. But there's something even sicker about a makeup product that promises to reproduce that. - Chloe Angyal

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COMMENTS
Showing 3 of 7 comments
JonmarkP
Oct 1, 2009 12:01 PM CDT
Ooh, Megan Foz in can. How delightful.
wwwonderer
Sep 30, 2009 10:33 AM CDT
I tell women I date I would rather see them when the first wake up in the morning. Theory is, ANYONE can put on the right makeup, the right undergarments, and look good. If I see the person I'm interested in looking busted up AND I still consider them attractive, I'm sold.
George_Taylor
Sep 30, 2009 8:31 AM CDT
natural girls are tons better than plastic dolls.
 

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