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SUNDAY, NOVEMBER 22, 2009
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5

U2 Tour Costs $750K a Day

Bono and the boys talk pop stardom, expansive tour with Rolling Stone

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(Newser) Rolling Stone goes behind the scenes—and tags along in a private jet—for its cover story on the U2360° Tour (aka “the biggest rock tour of all time”), which is comprised of a 170-ton stage carted around by 200 trucks, 250 speakers, almost 400 employees—and $750,000 a day in overhead costs. The band is eager to “engage and try and do something different,” says Edge.

But it’s not all about the tour: Bono also discusses rock stardom in 2009, calling Jay-Z “a pioneer” who is helping to create a “porous culture, where there’s much more crosstown traffic.” He goes on to speculate, “In this age of celebrity and pop stardom, maybe it’s a sensible thing to question the values of being a pop star. Radiohead, Pearl Jam, a lot of people, who maybe had more sense than us, rejected it.”

Lead singer Bono, left, and drummer Larry Mullen Jr. of U2 perform with the band during their 360 world tour stop at Giants Stadium in East Rutherford, NJ on Thursday, Sept. 24, 2009.
Lead singer Bono, left, and drummer Larry Mullen Jr. of U2 perform with the band during their 360 world tour stop at Giants Stadium in East Rutherford, NJ on Thursday, Sept. 24, 2009.   (AP Photo/Evan Agostini)
Lead singer Bono of the rock band U2 performs with the band during their 360 world tour stop at Giants Stadium in East Rutherford, NJ on Thursday, Sept. 24, 2009.
Lead singer Bono of the rock band U2 performs with the band during their 360 world tour stop at Giants Stadium in East Rutherford, NJ on Thursday, Sept. 24, 2009.   (AP Photo/Evan Agostini)
Guitarist The Edge, left, and lead singer Bono of the rock band U2 perform with the band during their 360 world tour stop at Giants Stadium in East Rutherford, NJ on Thursday, Sept. 24, 2009.
Guitarist The Edge, left, and lead singer Bono of the rock band U2 perform with the band during their 360 world tour stop at Giants Stadium in East Rutherford, NJ on Thursday, Sept. 24, 2009.   (AP Photo/Evan Agostini)
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5 comments
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pkmac4
Sep 30, 09 12:37 PM CDT
Talk about larger than life. Reply
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Krystle
Sep 30, 09 12:48 PM CDT
Good luck on seeing any profits with a daily budget like that. Reply
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RobN
Sep 30, 09 1:25 PM CDT
But don't worry, he's buying carbon credits to offset the jets and the trucks, etc., because he cares. Reply
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0
Robert_Dada
Sep 30, 09 7:15 PM CDT
Pompous asses. I wonder how much of a carbon footprint their massive egos have. Reply
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cochiserocks
Oct 5, 09 6:05 AM CDT
Is he wearing platform shoes in the article photos? Elevation indeed! :-) Reply
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