Contrite Jobs Offers $100 iPhone Credit

So sorry he dismissed price-cut complaints from first buyers

By Kevin Spak, Newser Staff

Posted Sep 7, 2007 6:06 AM CDT

(Newser) – It didn’t take Apple CEO Steve Jobs long to reverse his dismissal of complaints about the new iPhone discount from the first consumers to buy the gadget. He apologized and instituted a $100 credit for those who don't fall under the 14-day refund period. Jobs had told early buyers “that’s life in the technology lane"— but backpedaled after hundreds of angry emails.

Since announcing the $200 price cut, the company’s stock dropped 6 percent over two days, costing shareholders $8 billion, according to AP. Apple wouldn’t say how costly the credits would be, but officials hoped the gesture would appease die-hard supporters. “Our early customers trusted us, and we must live up to that trust," said a spokesman.

Apple Inc. CEO Steve Jobs talks about the pricing of the Apple iPhone in San Francisco, Wednesday, Sept. 5, 2007. Jobs apologized and offered $100 credits Thursday to customers who shelled out $599 for... (Associated Press)

Apple CEO Steve Jobs announces in San Francisco, in this Sept. 5, 2007 file photo that the 8GB iPhone will now sell for $399. Apple Inc. CEO Steve Jobs apologized and offered $100 credits Thursday, Sept.... (Associated Press)

A Close up of a Apple iPhone in San Francisco on Wednesday, Sept. 5, 2007. Jobs apologized and offered $100 credits Thursday to customers who shelled out $599 for the most advanced model of the iPhone,... (Associated Press)

Apple CEO Steve Jobs introduces the new Apple iPod Touch in San Francisco, Wednesday, Sept. 5, 2007. (AP Photo/Paul Sakuma) (Associated Press)

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Early Adopters Yowl as iPhone Price Drops

Apple's $200 cut riles consumers, keeps rumor mill working overtime

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Crowds line up in cities across the world, pay tribute to Steve Jobs

Apple's Profits Surge on iPhone, iPad Sales

Company again beats expectations

Steve Jobs Unveils iCloud, New iOS

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Apple Earnings Nearly Double

Even if iPad sales didn't meet expectations

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OTHER STORIES ON OUR RADAR

iPhoning it in

Steve Jobs • iPhone • consumer • Apple • credit

MOST POPULAR STORIES

[ By Views ]

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More Newser Stories

Early Adopters Yowl as iPhone Price Drops

Apple's $200 cut riles consumers, keeps rumor mill working overtime

First in Line for iPhone 4S: Steve Wozniak

Crowds line up in cities across the world, pay tribute to Steve Jobs

Apple's Profits Surge on iPhone, iPad Sales

Company again beats expectations

Steve Jobs Unveils iCloud, New iOS

Apple also unveils new version of Mac OS

Apple Earnings Nearly Double

Even if iPad sales didn't meet expectations

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Newser By Users

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