Why Murdoch Must Fire Glenn Beck

Offensive as the Fox News host is, the bottom line is the bottom line
By Nick McMaster,  Newser Staff
Posted Oct 5, 2009 6:44 PM CDT
Rupert Murdoch speaks at Georgetown University in Washington, DC, April 2, 2008.   (Getty Images)
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(Newser) – Rupert Murdoch will eventually fire Glenn Beck from Fox News, though not directly because of "his continued assault on the president," writes Ben Cohen. True, Beck's "remarkable slew of accusations and innuendo does not reflect well on the network," but arguments about politics miss the point: "Murdoch doesn't care about Left or Right. He cares about money."

The advertiser boycott that started in the US has spread to the UK, where Beck graces Sky News. "Advertisers pulling their brands from Beck's show is a signal that there are boundaries that cannot be crossed," Cohen writes for the Huffington Post. "It is a warning to Fox that their bottom line will be affected if it continues to promote such hateful speech, and that a growing cross section of the public are turning their backs on the Fox brand. And the bottom line for Murdoch is that he cannot tolerate it for long."