Conn. Ad Aims to Curb Underage Drinking Early

Billboard featuring baby, beer bottle draws some attention

By Will McCahill, Newser Staff

Posted Oct 6, 2009 7:30 PM CDT

(Newser) – Connecticut health authorities are using a tried-and-true advertising technique to get their point across: use a baby. What’s got people talking, though, is that the baby is in an anti-underage-drinking billboard, and is being given a sip from a beer bottle. The photo of the baby is paired with one of boozing teens; the copy overhead reads, “You wouldn’t do this then … why NOW?”

“Certainly any way that we can get the message out, not only to young people, but their parents. It’s certainly beneficial,” one policeman tells NBC affiliate WVIT-TV. Echoes the owner of a deli underneath one of the billboards: “There’s a lot of conversation about it, and that’s good. Something like that makes people think and start talking.”

The billboard in question. (Connecticut Department of Mental Health and Addiction Services)

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Conn. Ad Aims to Curb Underage Drinking Early

Billboard featuring baby, beer bottle draws some attention

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Billboard featuring baby, beer bottle draws some attention

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advertising • beer • Connecticut • baby • underage drinking • NBC Local

MOST POPULAR STORIES

[ By Views ]

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More Newser Stories

9 Dead as Worker Storms Conn. Beer Distributor

'Disciplinary problem' Omar Thornton had been asked to resign

Man Tries to Trade Baby for Beer

Instead of getting his two 4- oz. bottles, he gets turned in

Teen Busted for Drinking Inside Cop Car

Driver nabbed for DUI; stranded passenger, 19, keeps partying

Probe Into Sudsy Celebration Is IOC at Its Sexist Worst

Canadian women, even underage hero, well within rights

Paris Hilton Beer Ad Too Naughty for Brazil

Heiress' behavior actually tame, but ad that may be pulled

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Newser By Users

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