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Amazon Cuts Kindle Price, Offers Worldwide Wireless

E-reader now just $259, but cheaper Sony device is making inroads

By Jason Farago,  Newser Staff

Posted Oct 7, 2009 6:27 AM CDT

(Newser) – Amazon slashed the price of its Kindle e-reader by $40 today and introduced a new edition of the device that will enable wireless downloads in 100 countries. The move brings the price of a Kindle to $259, which is still $60 more expensive than Sony's competitor. Amazon will also finally sell the Kindle to customers outside of the US, although most of the titles in the Kindle's store are in English.

While Amazon commands an estimated 60% of the digital reader market, Sony and other challengers are making inroads with more flexible products that can read multiple formats of e-books, including more than a million free books whose copyright has lapsed. Amazon continues to refuse to give figures on how many Kindles it's sold, although a market analyst estimates that 3 million e-readers will be sold in 2009.

Amazon.com CEO Jeff Bezos introduces the Kindle DX at a news conference Wednesday, May 6, 2009 in New York.
Amazon.com CEO Jeff Bezos introduces the Kindle DX at a news conference Wednesday, May 6, 2009 in New York.   (AP Photo/Mark Lennihan)
The Kindle 2 electronic reader is shown at an Amazon.com news conference in New York.
The Kindle 2 electronic reader is shown at an Amazon.com news conference in New York.   (AP Photo/Mark Lennihan, file)
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COMMENTS
Showing 3 of 14 comments
George_Taylor
Oct 8, 2009 5:22 AM CDT
I'd like to have a library, bookshelves full of hardbacks and paperbacks. but to have it all in hard drives and flash drives taking up a tenth of the space... it's not so grand is it? also when i'm done reading the news online i'd like to read something that doesn't hurt my eyes.
kokuaguy
Oct 7, 2009 12:50 PM CDT
Oooh, I love curling up with those tech support rnanuals and yellow pages directories.
phil
Oct 7, 2009 12:20 PM CDT
Meh, who cares? Isn't this just a niche product for upper middle class people? Worst tech ever.

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