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MONDAY, NOVEMBER 23, 2009
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Shuttering Mags, Conde Nast Turns to ... Online Dating?

Publishing giant makes 'very bizarre' venture into new business

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(Newser) – OK, so Gourmet wasn't working out, seven staffers at Glamour were just given the boot, and the remaining mags in Conde Nast's stable are slashing up to 25% of their budgets. But obviously the time is ripe for Conde Nast to launch…an online dating site, the New York Daily News reports. The new TrulyMadlyDating.com—in true Conde Nast style—promises to “unite glamorous girls with fashion-conscious GQ-reading boys to create matches made in style heaven,” for $30 a month.

Of course, once those matches work out, there will be no Elegant Bride nor Modern Bride around to help with the wedding planning—which some staffers find ironic. “It just seems so ridiculous,” says one source. “It's a very strange time to work here.” One marketing exec sums up the move as “very bizarre.”

Copies of Gourmet magazine are displayed on a newsstand October 5, 2009 in New York City.
Copies of Gourmet magazine are displayed on a newsstand October 5, 2009 in New York City.   (Getty Images)
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3 comments
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pitiful_pulp
Oct 13, 09 9:51 AM CDT
technically its prolly not costing them much to "launch" the website considering the whole thing is outsourced: http://www.thedatinglab.com/services.php ... just saying ... and surprised they couldn't find anyone to buy gourmet or lean down staff, seems like that brand would be worth riding out the recession in digital form. Reply
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stevester
Oct 13, 09 11:58 AM CDT
I can't wait for http://www.weopia.com to launch! I've been hearing bits about how its a virtual dating world and how it works better than other dating sites according to a Harvard study saying a virtual date leads to better first encounters. Supposed to be available soon. Reply
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JennaS
Oct 13, 09 12:35 PM CDT
I was talking to a guy from PassionSearch.com about this. This is hilarious! Reply
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