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Paris Sues Hallmark Over Card

Heiress objects to use of her trademarked 'that's hot' catchphrase

By Caroline Zimmerman,  Newser User

Posted Sep 8, 2007 6:00 PM CDT
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(Newser) – Perhaps losing her cool, Paris Hilton is suing Hallmark for swiping her registered 'that's hot' catchphrase and plopping it, along with her face and name, on a greeting card. The heiress is demanding at least $100,000 in damages for the heist without her consent, CNNMoney reports, but Hallmark says the $2.49 card is a legal parody of a public figure.

The card features Hilton's face tacked onto a caricature of her body. She's serving a plate of bacon and eggs to a cartoon customer, and it reads: "Don't touch that, it's hot. What's hot? That's hot." Hilton's lawyer claims Hallmark's acts are "willful, malicious and oppressive," but the company says that taking satirical stabs at the rich and famous is part of the biz.

hphrase That's hot on a greeting card. (AP Photo/Armando Franca)
hphrase "That's hot" on a greeting card. (AP Photo/Armando Franca)   (Associated Press)
U.S. heiress Paris Hilton arrives at the Playing For Good Foundation Philanthropic awards ceremony Saturday, Sept. 1 2007, in Palma, in the Mediterranean island of Mallorca, Spain. (AP Photo/Armando Franca)
U.S. heiress Paris Hilton arrives at the Playing For Good Foundation Philanthropic awards ceremony Saturday, Sept. 1 2007, in Palma, in the Mediterranean island of Mallorca, Spain. (AP Photo/Armando...   (Associated Press)
This pdf image provided by Paris Hilton's attorney Brent H. Blakely shows a Hallmark card labeled Exhibit A which is part of a lawsuit brought by Paris Hilton against Hallmark Cards filed in U.S. District Court in California Thursday Sept. 6, 2007. The lawsuit claims commercial appropriation of identity,...
This pdf image provided by Paris Hilton's attorney Brent H. Blakely shows a Hallmark card labeled "Exhibit A" which is part of a lawsuit brought by Paris Hilton against Hallmark Cards filed in U.S. District...   (Associated Press)
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COMMENTS
Showing 1 of 1 comment
Rob
Apr 4, 2009 6:08 AM CDT
She owns "That's hot!"? Spoiled little rich kid.

More on Paris cards
E! Online

Copies of the court docs
The Smoking Gun

 
satire • Paris Hilton • lawsuit • heiress • Hallmark • trademark

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