Sarah Palin’s memoir is expected sell so well that it will singlehandedly boost the fortunes of the ailing book business. The book is already topping preorder lists, and publisher Harper plans an extensive slate of promotional appearances to make full use the former Alaska governor's drawing power. "They may feel one way or another about her, but they will want to read about her," says a Borders exec.
The all-but-certain success of Going Rogue figures into a larger trend of high sales for books from conservative public figures—both Michelle Malkin's Culture of Corruption and Glenn Beck's Arguing With Idiots have been bestsellers this year. The industry has seen "very high sustained interest in books on the right from popular media figures this year, and I expect the same for Palin's book," an Amazon.com exec tells the Wall Street Journal.