Struggling Gap Heads for China

Apparel company will open first store there next year
By Jason Farago,  Newser Staff
Posted Oct 16, 2009 8:19 AM CDT
A shopper leaves a Gap store in Palo Alto, Calif.   (AP Photo/Paul Sakuma)
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(Newser) – With its US business stagnating, Gap is hoping to find a few some new customers—1.3 billion of them. The largest American apparel company is opening its first store in China next year, alongside a new push in international online sales, reports the Wall Street Journal. After booming in the 1990s, Gap suffered heavy losses due to lackluster collections and a sense of ubiquity, which won't be the case overseas. China is "a market that is only going in one direction, in terms of its size," the CEO said.