Scheme was a campaign to return to reality TV: researcher
(NEWSER) - Balloon boy Falcon Heene's father, Richard, planned the hoax because he wanted to return to reality TV, claims a former research assistant. Heene "was often driven by ego and fame," Robert Thomas says in an interview with Gawker, which the website acknowledges it paid him for. "He was all about controversy, hoping to whip up something significant enough to eliminate our reality TV competitors." More»