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July 25, 2008 12:22:18 AM CDT

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Music Vids Shrink as $$$ Fade

Posted Sep 9, 07 4:47 PM CDT in US,  Arts & Living 

(Newser) – A music industry headed for financial crash-and-burn has radically downsized its once-extravagant videos, the AP reports. Viewers of today’s MTV Video Awards will see more single-camera videos and quirky YouTube-inspired concepts that save cash—all suited for play on small screens. "A comet hit the earth and the dinosaurs are dying," says video director Samuel Bayer. "There's a new age coming.”

Bayer’s recent "What Goes Around... Comes Around" clip for Justin Timberlake is a big-budget exception that snagged numerous VMA noms. But Beck is more in sync with his homemade videos, which highlight puppets of the band and a dancer sporting poncho and bear mask. "This is more a punk-rock aesthetic," says one author. "It's very exciting."

Source Associated Press

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Beyonce and Justin Timberlake pose after a news conference held to announce the nominees for the 2006 MTV Video Music Awards on July 31, 2006, in New York. They led the 2007 annual MTV Video Music...   (Associated Press)
Beyonce and Justin Timberlake pose after a news conference held to announce the nominees for the 2006 MTV Video Music Awards on July 31, 2006, in New York. They led the 2007 annual MTV Video Music...   (Associated Press)
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Justin Timberlake -What Goes Around Comes Around Music Video   (justintimberlakeTV (YouTube))
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music industry  • musician  • Justin Timberlake  • music videos  • Beck


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