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Music Vids Shrink as $$$ Fade

As industry changes, artists embrace low budgets, new concepts

By Nick McMaster,  Newser Staff

Posted Sep 9, 2007 4:47 PM CDT

(Newser) – A music industry headed for financial crash-and-burn has radically downsized its once-extravagant videos, the AP reports. Viewers of today’s MTV Video Awards will see more single-camera videos and quirky YouTube-inspired concepts that save cash—all suited for play on small screens. "A comet hit the earth and the dinosaurs are dying," says video director Samuel Bayer. "There's a new age coming.”

Bayer’s recent "What Goes Around... Comes Around" clip for Justin Timberlake is a big-budget exception that snagged numerous VMA noms. But Beck is more in sync with his homemade videos, which highlight puppets of the band and a dancer sporting poncho and bear mask. "This is more a punk-rock aesthetic," says one author. "It's very exciting."

The MTV logo is seen on a Black Jack table as card dealer deals a hand at the Palms casino in Las Vegas Friday, Sept. 7, 2007, promoting the  MTV Video Music Awards which will air on Sunday. (AP Photo/Kevork Djansezian)
The MTV logo is seen on a Black Jack table as card dealer deals a hand at the Palms casino in Las Vegas Friday, Sept. 7, 2007, promoting the MTV Video Music Awards which will air on Sunday. (AP Photo/Kevork...   (Associated Press)
Members of the band OK Go walk on treadmills during their performance in the 2006 MTV Video Music Awards in New York, on  Aug. 31, 2006.  The power pop band, perhaps the most professional of the mostly amateur nominees, won most creative video for their Here It Goes Again music...
Members of the band OK Go walk on treadmills during their performance in the 2006 MTV Video Music Awards in New York, on Aug. 31, 2006. The power pop band, perhaps the most professional of the mostly...   (Associated Press)
Beyonce and Justin Timberlake  pose after a news conference held to announce the nominees for the 2006 MTV Video  Music Awards on July 31, 2006, in New York. They led the 2007 annual MTV  Video Music Awards with seven nominations each, it was announced Tuesday. Aug. 7, 2007.  (AP Photo/Jeff...
Beyonce and Justin Timberlake pose after a news conference held to announce the nominees for the 2006 MTV Video Music Awards on July 31, 2006, in New York. They led the 2007 annual MTV Video Music...   (Associated Press)
Beyonce and Justin Timberlake  pose after a news conference held to announce the nominees for the 2006 MTV Video  Music Awards on July 31, 2006, in New York. They led the 2007 annual MTV  Video Music Awards with seven nominations each, it was announced Tuesday. Aug. 7, 2007.  (AP Photo/Jeff...
Beyonce and Justin Timberlake pose after a news conference held to announce the nominees for the 2006 MTV Video Music Awards on July 31, 2006, in New York. They led the 2007 annual MTV Video Music...   (Associated Press)
Beyonce and Justin Timberlake announcing the 2007 VMA's
Beyonce and Justin Timberlake announcing the 2007 VMA's
Beck on the set of the music video for Nausea from his album The Information  (AP Photo/Damian Dovarganes/FILE)
Beck on the set of the music video for "Nausea" from his album "The Information" (AP Photo/Damian Dovarganes/FILE)   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
OK Go - Here It Goes Again   (OkGo (YouTube))
Rjd2 - Work It Out   (XLRecordings (YouTube))
Justin Timberlake -What Goes Around Comes Around Music Video   (justintimberlakeTV (YouTube))
Rihanna - Umbrella   (universalmusicgroup (YouTube))
Can't Tell Me - Kanye West Will Oldham and Zack Galifianakis   (idiocyparade (YouTube))

« Prev« Prev | Next »Next »
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