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Microsoft's Bing Teams With Twitter

It hopes to gain edge over Google in social networking

By the Associated Press

Posted Oct 21, 2009 4:54 PM CDT

(AP) – Microsoft has picked up a new weapon in its Internet search duel with Google—full access to Twitter's communications hotbed. The partnership announced today represents a coup for Microsoft as it tries to spice up its Internet search engine, Bing, in its long-running attempts to lure traffic from Google. A test version of Bing's Twitter feature debuted today.

If the alliance pans out the way Microsoft envisions, Bing will become the best way outside of Twitter's own website to find out what people are saying in their tweets. It's the kind of information that Google's search engine, far more popular than Bing, can't currently provide. "We think this is one of the first times that a search engine will be differentiated through access to content," said a JP Morgan analyst. Just how much Microsoft is paying Twitter for the rights to the tweets wasn't disclosed.

Vendor Patrick Porter works on a laptop marked with the logo for Bing.
Vendor Patrick Porter works on a laptop marked with the logo for Bing.   (AP Photo/Elaine Thompson)
In this photo provided by Microsoft, company Senior Vice President Yusuf Medhi announces Visual Search for Bing at TechCrunch50 last month.
In this photo provided by Microsoft, company Senior Vice President Yusuf Medhi announces Visual Search for Bing at TechCrunch50 last month.   (AP Photo/Microsoft, Lou Dematteis)
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COMMENTS
Showing 2 of 2 comments
Assassin
Oct 21, 2009 10:51 AM CDT
Funny. Microsoft is learning the game late - but they're learning. If cloud computing takes off then it probably won't matter.
Netstorm2k10
Oct 21, 2009 10:18 AM CDT
Bing+Twitter= Bitter.

Copyright 2012 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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