'Yuma' Rustles Up Movie Fans

Western lassos top spot and $14.1M in opening weekend
By Kevin Spak,  Newser Staff
Posted Sep 10, 2007 4:35 AM CDT
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(Newser) – The '"3:10 to Yuma" pulled into the station $14.1 richer at the end of  its opening weekend, a typically soft post-Labor Day figure. The Western beat out Rob Zombie’s swiftly declining "Halloween" remake for the top spot. Slower on the draw was "Shoot 'Em Up," which debuted in sixth place, collecting only $5.5 million, according to Variety.

"Yuma" took the fast track to theaters, bumping up its release to beat Brad Pitt’s "The Assasination of Jesse James."  That strategy paid off, and succeeded in positioning the film as the season’s first “prestige” movie, according to Lionsgate officials. The studio is planning an aggressive awards campaign, hoping "Yuma" can duplicate the success of "Crash."