Airlines ramp up discounts in promotional offers
(NEWSER) - The latest airfare deals aren't online or at travel agencies—they're targeted promotional fares, being emailed and tweeted to customers who sign up to receive them or who enroll in frequent-flier programs. These under-the-radar offers, an inexpensive form of advertising increasingly popular with recession-battered airlines, range from 10% discounts to buy-one-get-one-free ticket deals, the Wall Street Journal reports. More»