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Say Goodbye to NBC as We Know It

It's probably going be more like a cable network

By Nick McMaster,  Newser Staff

Posted Oct 28, 2009 1:54 PM CDT

(Newser) – Monday was a milestone for NBC’s misbegotten Leno experiment: only 4.6 million tuned in, the worst Monday of the year, writes Matthew Greenberg. This is getting so bad it may signal the beginning of the end of NBC as we know it. The network’s rationale for putting Leno at 10pm was that the show would be cheap to produce, attract younger viewers, and stay topical when dramas go into re-runs. But on Monday, 11.2 million watched CSI: Miami—even though it was a re-run.

NBC could cancel Leno and go back to 10pm dramas, but it probably won't. "Instead, I think we’re seeing the first signs of a radical shrinking of NBC as a broadcast network," writes Greenberg at True/Slant. "Through a mix of modestly-rated, but critically acclaimed shows, local primetime programming, strategic syndication, and an optional Jay Leno Show, NBC, under a new owner, will operate much more like a cable network than a traditional broadcast network." Sort of like USA or the CW. There's "no shame" in these "more modest aspirations," but it's still "going to be damn painful to watch."

In this April 7, 2009 file photo, Jay Leno performs in what was being billed as Jay's Comedy Stimulus Plan at the Palace in the Detroit suburb of Auburn Hills, Mich.
In this April 7, 2009 file photo, Jay Leno performs in what was being billed as "Jay's Comedy Stimulus Plan" at the Palace in the Detroit suburb of Auburn Hills, Mich.   (AP Photo/Carlos Osorio, File)
A fan holds a sign while waiting in a holding area to watch the premiere of The Jay Leno Show outside NBC Studios in Burbank, Calif., Monday, Sept. 14, 2009.
A fan holds a sign while waiting in a holding area to watch the premiere of The Jay Leno Show outside NBC Studios in Burbank, Calif., Monday, Sept. 14, 2009.   (AP Photo/Jae C. Hong)
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That rumbling sound is the roiling seeds of discontent germinating in the executive suites of NBC affiliates around the country—the first, quiet footsteps of a potential revolt. - Matthew Greenberg, True/Slant

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COMMENTS
Showing 3 of 17 comments
Janniel
Oct 30, 2009 1:57 AM CDT
Southland, the fools canceled Southland! Unbelievably out-of-touch.
foodchain11
Oct 29, 2009 12:12 PM CDT
gosh you guys, it was the writer's strike that led to REALITYTV, ( more like FOX than not), that was so cheap--no sets, no writers --that has helped create stupid tv, balloon boy, tom delay dancing, Palins' former almost son-in-law naked. Really!! They do want to beat the other stations; They just must think, as for many years, that we are stupid. Nothing has changed.
ronmexicosrevenge
Oct 29, 2009 5:02 AM CDT
broadcast television is terrible, too many damn cop shows; nothing original Ill stick with cable shows, much better

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