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Say Goodbye to $600 Jeans

Thanks to the recession, premium denim comes at a lower premium

By Evann Gastaldo,  Newser Staff

Posted Oct 29, 2009 11:53 AM CDT

(Newser) – If you couldn't afford a pair of "premium jeans" last year, maybe you can now. Though the basic components of jeans haven't changed in decades, prices skyrocketed early in the decade—but thanks to the recession, designer denim that might have gone for more than $300 two years ago is now priced in the $200 range. "It was all just a fad," one exec tells the New York Times.

During the boom, customers didn't think twice about extravagantly-priced clothes—but some began to question what they were paying for when even jeans began to push credit card limits. Now, retailers like Gap and J. Crew offer "premium-look" jeans for $60, and even high-end designers are offering lower-priced options. "Charging $600 for jeans for no reason at all," says another exec—"those days are over ."

Designer jeans are finally coming down in price.
Designer jeans are finally coming down in price.   (Flickr)
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The floors at most of the major stores were so overassorted that they almost looked like Loehmann’s. They were just cramming jeans onto the racks. - Jeff Rudes, founder of J Brand Jeans, on the denim boom

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COMMENTS
Showing 3 of 17 comments
cochiserocks
Oct 30, 2009 12:34 PM CDT
This thread is hilarious!! Best laugh I've had all day! :-) It's like a dysfunctional Waltons! Night Jayster! Night Dr Z!
d3wd
Oct 30, 2009 12:03 PM CDT
Lightweight! Ever heard of Goodwill or the Salvation Army? :)
Count-Spatula
Oct 30, 2009 4:43 AM CDT
How inauthentic do you need to be as a person to require $600 authenticity?

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