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GOP: It's Time to Rebrand to 'Conservative'

New name may have greater pull than tainted Repub label

By Rob Quinn,  Newser Staff

Posted Nov 3, 2009 2:29 AM CST

(Newser) – Candidates on both sides are doing their best to hide their party affiliation but it's the Republicans who have the most to worry about, writes Nate Silver. "The Democratic brand is marginal in about half the country, but the Republican brand is radioactive in about two-thirds of it ," Silver writes at FiveThirtyEight.com. It might even be time, Silver notes, for the party to consider rebranding itself "the Conservatives."

Conservative candidate Doug Hoffman would probably be in a much weaker position if he had won the Republican nomination in New York's 23rd district upstate, Hoffman writes. The battle there, he notes, shouldn't really be considered a fight for the soul of the Republican Party, but "a fight between the institutional Republican Party and a group of people who feel like the Republican Party may not be worth fighting for."

Congressional candidates in New York's 23rd district Democrat Bill Owens, left, and Republican Dierdre Scozzafava debate in Plattsburgh, NY.
Congressional candidates in New York's 23rd district Democrat Bill Owens, left, and Republican Dierdre Scozzafava debate in Plattsburgh, NY.   (AP Photo/Todd Bissonette)
This ad for Republican candidate Bob McDonnell fails to note his party affiliation and is in Democratic blue, Silver notes.
This ad for Republican candidate Bob McDonnell fails to note his party affiliation and is in Democratic blue, Silver notes.   (McDonnell for Governor)
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The 'conservative' brand is just as powerful as it ever was in America, whereas the Republican brand is as weak as it has been.
- Nate Silver

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COMMENTS
Showing 3 of 12 comments
Jes
Nov 4, 2009 4:11 AM CST
@DLY, fiscally conservative, not socially.
Doctor-Zaius
Nov 3, 2009 12:08 PM CST
Well, when you have no ideas it's easier to change the name and start selling the same old, same old in a new package than it is thinking up a platform not based on obstruction and reactionary thinking.
Doctor-Zaius
Nov 3, 2009 12:06 PM CST
I disagree, go to the political meetings of the party and get involved and push the existing party to the left. It's not that hard it just takes commitment.

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