AT&T Sues Verizon Over 'Misleading' TV Ads

Spots wrongly suggest a lack of coverage in large areas, it says

By John Johnson, Newser Staff

Posted Nov 3, 2009 5:31 PM CST

(Newser) – AT&T went to court today to try to stop Verizon from mocking its wireless coverage in new TV commercials. The lawsuit contends that Verizon uses "misleading" maps to suggest that AT&T customers get no coverage at all in large swaths of the country. Verizon's "There's a Map for That" ads seek to capitalize on complaints that AT&T is struggling to keep up with rising demand from iPhone users and their many apps, notes the Wall Street Journal.

"Verizon knows we're the leader in smart phones," says an AT&T spokesman. "This whole campaign is a response to that." The ads used in the commercial suggest a total lack of coverage in spots, rather than just a lack of 3G coverage, says AT&T. Verizon calls the suit frivolous. "Our ads clearly explain that non-3G coverage is available elsewhere," says a spokesman.

AT&T isn't happy with Verizon's new TV ads. (AP Photo/Lisa Poole)

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AT&T Sues Verizon Over 'Misleading' TV Ads

Spots wrongly suggest a lack of coverage in large areas, it says

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AT&T, Verizon, Sprint lose out by subsidizing Apple's cell phone

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Lawsuits filed in Japan and Australia

iPhone 4S Pre-Orders Sell Out in 12 Hours

AT&T reports 200K orders, calls sales strong

Google Bought Motorola for the Patents

Firm seeks protection from intellectual property litigation: Kit Eaton

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AT&T Sues Verizon Over 'Misleading' TV Ads

Spots wrongly suggest a lack of coverage in large areas, it says

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OTHER STORIES ON OUR RADAR

Verizon • Apple • commercials • lawsuit • AT&T • 3G network

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

iPhone Kills Carrier Profits

AT&T, Verizon, Sprint lose out by subsidizing Apple's cell phone

How Wireless Companies Rip You Off

...and what the FCC can do about it

Samsung Sues Apple to Block iPhone 4S Sales

Lawsuits filed in Japan and Australia

iPhone 4S Pre-Orders Sell Out in 12 Hours

AT&T reports 200K orders, calls sales strong

Google Bought Motorola for the Patents

Firm seeks protection from intellectual property litigation: Kit Eaton

About Us

Site

Newser By Users

Community

Site Maps

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More News

What is Newser?