Kraft Makes Hostile Bid for Cadbury

Offer values UK company at $16.3B
By Sarah Quinn,  Newser Staff
Posted Nov 9, 2009 9:07 AM CST
Kraft Makes Hostile Bid for Cadbury
A Cadbury chocolate bar is seen at a shop in London. Kraft is seeking to merge with the UK candy maker.   (AP Photo/Kirsty Wigglesworth)

Kraft launched a hostile bid for UK candy giant Cadbury today. The offer values the company at more than $16 billion and asks Cadbury shareholders to accept a merger that its executives rejected, the Wall Street Journal reports. Kraft, which hopes to boost sales by gaining exposure to new markets, now has 28 days to fill in Cadbury shareholders on the details of the deal. It then would have another 60 days to gather the necessary shares.

But the takeover attempt probably won't be easy. Cadbury's chairman dismissed the "derisory offer" and said it "has strengthened its resolve to ensure the true value of Cadbury is fully understood by all." (More Cadbury stories.)

Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X