Best Buy is hoping the fascination with sound quality and all things DJ will make its new “Club Beats” in-store sections a hit. The new areas will be heavily promoted by Dr. Dre—whose Beats by Dr. Dre headphones will feature prominently—as well as other artists like Lady Gaga and Will.i.am. Many “Club Beats” areas will have a focus on interactivity, allowing customers to sample turntables and the like before buying.
“It may not be simple to find these products in a mainstream environment—either you have to know what you need, or you have to talk to someone who is in the industry,” a Best Buy exec tells Billboard. “What we’re trying to say is, ‘Hey you can do this,’ and when they come into the store our Blue Shirts can say, ‘These are the three or four products you need to get started.’”