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Best Buy, Dr. Dre Woo Would-Be DJs

'Club Beats' area will offer pro gear to budding novices

By Harry Kimball,  Newser Staff

Posted Nov 11, 2009 11:38 AM CST

(Newser) – Best Buy is hoping the fascination with sound quality and all things DJ will make its new “Club Beats” in-store sections a hit. The new areas will be heavily promoted by Dr. Dre—whose Beats by Dr. Dre headphones will feature prominently—as well as other artists like Lady Gaga and Will.i.am. Many “Club Beats” areas will have a focus on interactivity, allowing customers to sample turntables and the like before buying.

“It may not be simple to find these products in a mainstream environment—either you have to know what you need, or you have to talk to someone who is in the industry,” a Best Buy exec tells Billboard. “What we’re trying to say is, ‘Hey you can do this,’ and when they come into the store our Blue Shirts can say, ‘These are the three or four products you need to get started.’”

Dr. Dre and singer Lady Gaga will both promote the new Best Buy areas.
Dr. Dre and singer Lady Gaga will both promote the new Best Buy areas.   (AP Photo/Peter Kramer)
Monster Beats By Dr. Dre headphones.
Monster Beats By Dr. Dre headphones.   (AP Photo)
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COMMENTS
Showing 3 of 5 comments
JChron
Nov 13, 2009 6:43 AM CST
Great, open the doors for more asshats to make crappy electronic music. Thanks Best Buy.
Thaddeus
Nov 12, 2009 12:50 PM CST
Assblaster LOL.
alkaseltzersammich
Nov 11, 2009 7:12 AM CST
Lol, lighten up assblaster... I'm clearly joking.

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