It’s supposed to be a PSA against domestic violence, but ‘Hit the Bitch’—a webgame from a Danish advocacy group—takes things to a disturbing level. Users manipulate a big onscreen hand to beat a model, with their score advancing from “100% pussy” to “100% gangsta” with every new bruise. But when one reaches “100% gangsta,” the screen in fact changes to “100% idiot”—the only indication it is indeed anti-violence, AdFreak reports.
That "doesn't feel like much of a rebuke," blogs Tim Nudd. "Perhaps you're supposed to feel guilty, like a real-life abuser might, for continuing to hit the woman just to see what happens next? Who knows. Maybe something's getting lost in translation."