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TUESDAY, FEBRUARY 9, 2010
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28

'Hit the Bitch' Site Preaches Against Violence

Danish 'game' takes unusual approach to PSA

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(Newser) – It’s supposed to be a PSA against domestic violence, but ‘Hit the Bitch’—a webgame from a Danish advocacy group—takes things to a disturbing level. Users manipulate a big onscreen hand to beat a model, with their score advancing from “100% pussy” to “100% gangsta” with every new bruise. But when one reaches “100% gangsta,” the screen in fact changes to “100% idiot”—the only indication it is indeed anti-violence, AdFreak reports.

That "doesn't feel like much of a rebuke," blogs Tim Nudd. "Perhaps you're supposed to feel guilty, like a real-life abuser might, for continuing to hit the woman just to see what happens next? Who knows. Maybe something's getting lost in translation."

A screenshot from 'Hit the Bitch.'
A screenshot from 'Hit the Bitch.'   ('Hit the Bitch' campaign, Denmark)
A screenshot from 'Hit the Bitch' webgame.
A screenshot from 'Hit the Bitch' webgame.   ('Hit the Bitch' campaign, Denmark)
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28 comments
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Jayster999
Nov 17, 09 5:38 PM CST
OMFG. And this is supposed to help stop violence--by engaging the "player" in virtual wife beating? Yeah...sure...makes a whole lot of sense--to a sociopath maybe. Reply
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+5
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Randerson1725
Nov 17, 09 5:49 PM CST
Like McDonalds..."I'm lovin' it"
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-6
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prowlerzee
Nov 17, 09 7:53 PM CST
Typical male concept. Witness all the men here who said they'd beat the crap out of the gang rapists of that 15 year old in California. It's the first thing to comes to a male lizard brain. Sex and violence.
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-12
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A.Carpenter
Nov 17, 09 10:28 PM CST
Yup, us male lizards. That's all we care about. Sex and violence, with our penises and fists flying everywhere dong all that we can to keep the women down. I agree with you, the site is ridiculous, but your comment is sexist and chauvinistic. Somehow I think if a man said something like that about a woman it'd be a bigger deal.
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+10
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GeminiMishy
Nov 18, 09 12:58 PM CST
Prowler, either this hits to close to home for you, or you have serious issues in general. Either way, tone it down a notch. Not all women think as you do.
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+5
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