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'Hit the Bitch' Site Preaches Against Violence

Danish 'game' takes unusual approach to PSA

By Nick McMaster,  Newser Staff

Posted Nov 17, 2009 5:31 PM CST
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(Newser) – It’s supposed to be a PSA against domestic violence, but ‘Hit the Bitch’—a webgame from a Danish advocacy group—takes things to a disturbing level. Users manipulate a big onscreen hand to beat a model, with their score advancing from “100% pussy” to “100% gangsta” with every new bruise. But when one reaches “100% gangsta,” the screen in fact changes to “100% idiot”—the only indication it is indeed anti-violence, AdFreak reports.

That "doesn't feel like much of a rebuke," blogs Tim Nudd. "Perhaps you're supposed to feel guilty, like a real-life abuser might, for continuing to hit the woman just to see what happens next? Who knows. Maybe something's getting lost in translation."

A screenshot from 'Hit the Bitch.'
A screenshot from 'Hit the Bitch.'   ('Hit the Bitch' campaign, Denmark)
A screenshot from 'Hit the Bitch' webgame.
A screenshot from 'Hit the Bitch' webgame.   ('Hit the Bitch' campaign, Denmark)
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COMMENTS
Showing 3 of 17 comments
cyclops
Dec 3, 2009 6:33 AM CST
prowlerwithease, you've either been beaten by a man or you're lezee
Shannonals
Nov 19, 2009 3:44 AM CST
Exactly how are women the main cause of domestic violence Jayster? That comment reflects a man who has to justify striking a woman in the first place.
Frisky_Dingo
Nov 18, 2009 8:01 AM CST
bahaha that's the funniest thing i've seen all week

 
domestic violence • violence • Denmark • domestic abuse • public service

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