Ahead of record result, normally reticent bank puts on a smile
(NEWSER) - Today's the day: Goldman Sachs is set to announce record profits in the third quarter, projected at $2.17 billion, and with it a compensation pool larger than Wall Street has ever seen. But the golden bank knows a PR disaster when it sees one—and has been mounting a charm offensive for months, highlighting the modest roots of its CEO, Lloyd Blankfein, and playing up charitable contributions by the firm and its employees. The soft sell is a big shift for the normally secretive bank, reports the Wall Street Journal. More»