McDonald's Gets Euro-Chic Makeover

But 'it looks like Swatch had a baby with Ikea'

By Evann Gastaldo, Newser Staff

Posted Nov 19, 2009 12:41 PM CST

(Newser) – McDonald’s is getting a makeover, starting with one New York restaurant that now features a sleek, European-inspired look, flat-screen TVs, and free wi-fi. The redesign features employees in all-black uniforms and “Danish Modern furniture,” reports the AP—or, as Daniel Maurer writes in New York, “knockoff mod furniture, laptop outlets, and other trimmings.” He adds, “It’s great that they’re trying to make the McRib experience a little classier, but really, it looks like Swatch had a baby with Ikea, and that is not a good thing."

Customers visit a new McDonald's featuring free wifi, a euro-themed design and art deco in New York. The restaurant is a first-of-its-kind in the nation for McDonald's. (AP Photo/Bebeto Matthews)

Customers visit a new McDonald's featuring free wifi, a euro-themed design and art deco in New York. (AP Photo/Bebeto Matthews)

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AdaptAndOvercome

Nov 20, 2009 2:27 AM CST

Does that mean that they will be selling beer and charging for napkins? They do it in Germany.

JoeQ

Nov 20, 2009 1:03 AM CST

LOL, objectivemind, you have a point there. Sadly it seems like you can tell an American by the size of their belly. Funny when you think how much Europeans eat processed meat and smoke like chimneys. They're not exactly healthy either.

diltsduo

Nov 19, 2009 10:50 AM CST

Really? Didn't they just make-over their stores with a coffee house theme when McCafe came into town? Wtf

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McDonald's Gets Euro-Chic Makeover

But 'it looks like Swatch had a baby with Ikea'

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McDonald's • Europe • New York • fast food • McDonald's makeover

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McDonald's: Soon-to-Be Chi-Chi Destination

Burger joint goes yuppie with 'linger zones'

Booming Mickey D's Plans European Surge

Global downturn? They're lovin' it

How France Fell for Le Big Mac

McDonald's French operation is company's 2nd most profitable

Bolivia Is Now a McDonald's-Free Zone

It's the only nation in Latin America to lose the arches

Wendy's Dethrones Burger King in Fast Food War

It's the first change in the fast food chain since 1969

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McDonald's Gets Euro-Chic Makeover

But 'it looks like Swatch had a baby with Ikea'

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OTHER STORIES ON OUR RADAR

McDonald's • Europe • New York • fast food • McDonald's makeover

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

McDonald's: Soon-to-Be Chi-Chi Destination

Burger joint goes yuppie with 'linger zones'

Booming Mickey D's Plans European Surge

Global downturn? They're lovin' it

How France Fell for Le Big Mac

McDonald's French operation is company's 2nd most profitable

Bolivia Is Now a McDonald's-Free Zone

It's the only nation in Latin America to lose the arches

Wendy's Dethrones Burger King in Fast Food War

It's the first change in the fast food chain since 1969

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Newser By Users

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What is Newser?