Holiday Shopping Tip: Money Can Buy You Love
Yuletide economics dissected
By Rob Quinn, Newser Staff
Posted Nov 26, 2009 9:49 AM CST
"Christmas etiquette involves composing one's face to feign pleasure when unwrapping an unwelcome windfall," Will writes.    (Shutter Stock)

(Newser) – Christmas is coming, and the "voluntary December calamity" of destruction of billions of dollars in value is under way, writes George Will. People will splurge on gifts their relatives and friends don't want or need, and the discrepancy between the cost of the present and its value to the recipient adds up to wasted billions, Will writes in the Washington Post.

"Were it not for sentimentality about sentiments, which are highly overrated, we would behave rationally, giving cash, thereby avoiding value subtraction," Will writes. Americans squandered a full $12 billion in value last year on gifts, according to the author of Scroogenomics: Why You Shouldn't Buy Presents for the Holidays. He suggests that people trying to shop for the person who has everything make a donation to charity instead.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Holiday Shopping Tip: Money Can Buy You Love is...
Show results without voting
You Might Like
Showing 3 of 4 comments
Nov 27, 2009 12:54 PM CST
Bah! Humbug! Now the self-righteous are after Christmas. Here kid, Take this $5.
Nov 26, 2009 4:23 AM CST
GOOD for YOU George, iif only we could take out the "religion" and the "commericialization" of christmas , maybe would could find the true meaning of christmas and the value of serving, others.. i wonder if Mother Teresa ever shopped Macy's
Nov 26, 2009 4:16 AM CST
I agree that this is an outstanding article by Will, his best in years, imo. Subtle humor, wit, and timeliness. A fine contrast to his recent partisan efforts.