Yahoo is finally getting seriously social in a new partnership that will integrate Facebook Connect into its many properties. Yahoo users will be able monitor their Facebook feed on Yahoo, and vice versa. The integration will be done “on a deep level,” a Yahoo exec tells Kara Swisher, who finds it ironic in light of the fact that Yahoo almost managed to acquire Facebook for just over $1 billion several years ago.
Facebook is the biggest winner here, Swisher writes on All Things Digital, further solidifying "its growing role as a central hub of a user’s Web life." Which is another irony, since that's the role Yahoo held for many years—until it lost out to Facebook. In the plan, expected to roll out in the first half of 2010, Facebook Connect buttons will propagate throughout the Yahoo network, and Yahoo activity will be visible on Facebook, should users choose to show it.