Tiger Offered $5M to Promote Cheaters Site

Plus, marriage 'announcement' likely coming soon

(NEWSER) - Tiger Woods' marriage is a sham—at least that’s what Tiger told one of his mistresses, according to her lawyer. Michael O’Quinn tells TMZ that Woods told his client—no word on who it is, but she allegedly got down and dirty with Tiger for two years—that his marriage to Elin Nordegren was “only for publicity.” More on the golfer’s scandal:

• The terms of that “sham” might soon be changing: A Swedish tipster tells Gawker that Tiger’s mother-in-law is flying to the US, and that some sort of announcement is likely pending.

It's the first big sponsor to pull back from the golfer

(AP) - Gillette today became the first major sponsor of Tiger Woods to distance itself from the scandal. It did not drop him entirely, however. "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," said a company statement. Other sponsors, including AT&T and the consulting firm Accenture, are still trying to gauge the fallout. More»

In case you care, Woods wore black and red!

(NEWSER) - For those of you passionately invested in Tiger Woods’ every move : He shot a new commercial yesterday. Apparently Nike still thinks the embattled golfer is good for the brand—its motto is “Just Do It,” after all. Woods shot the ad at a country club golf course near his Florida home, TMZ reports, going so far as to note he wore black and red. More»

Nordegren could be face of new line—by Tiger Woods' sponsor's rival

(NEWSER) - It may not have been her first choice of revenge, but Elin Nordegren’s potential sponsorship deal is pretty good nonetheless. As cheating hubby Tiger Woods keeps losing sponsors, Elin may be gaining one—with (Tiger sponsor) Nike’s arch-rival, Puma. A company official tells TMZ they are in “internal discussions” to sign Elin for a Swedish-inspired clothes line. Why? Because she’s “a good brand fit,” of course. More»

Company has no plans to drop sponsorship

(NEWSER) - Other sponsors are backing away from Tiger Woods, but Nike plans to stick with the beleaguered golf champ. The sportsman's indiscretions will be seen as "a minor blip" in the context of his career, Nike chairman and co-founder Phil Knight tells SportsBusiness Journal . The scandal is simply "part of the game" of corporate endorsements, Knight says, admitting that the company's checking failed to turn up Woods' multiple infidelities. More»