I Don't Need Twitter's Need to Know Now... ... But that immediacy sure can be addictive By Kevin Spak, Newser Staff Posted Dec 7, 2009 1:05 PM CST 3 comments Comments A Japanese user shows the mobile version of the popular microblogging service. (AP Photo/Koji Sasahara, File) (Newser) – Twitter’s appeal is predicated on our need to know things right now. As 2009, the year of Twitter, draws to a close, Simon Dumenco of Advertising Age examines what he’s learned about that: We don’t usually need to know right now. Unless you’re a surgeon waiting for a tweet about a heart transplant, it can usually wait until later. But we really like to know stuff right now. Even completely worthless stuff; it makes us feel in the loop. It can give us an adrenaline rush, and it’s pretty addictive. Fast information is often wrong. Sometimes it’s details, like the number of people at an Iranian protest. Other times… For Twitter to survive, it needs a lot of disconnected devotees. How many obsessive tweeters are really out there? Fundamentally, wouldn’t we rather focus on the people and things actually around us? Knowing right now is pretty exhausting. RT@simondumenco: I am tired, Twitter. Really, really tired.