Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Guy Buys $123 Safe on eBay, Finds $26,000 Inside Seller tries to get half the cash back, fails »

Rodarte Deal With Target a Mistake

What happened to the Mulleavy sisters' commitment to authenticity?

By Evann Gastaldo,  Newser Staff

Posted Dec 11, 2009 12:00 PM CST

(Newser) – Rodarte, which has become synonymous with handcrafted, authentic, extremely well-made clothes, was the last line Erika Kawalek ever expected to do a Target collection. The looks aren’t bad—some, like the leopard-print dress and blue tulle blouse, are rather nice—“but if you turn off your acquisitiveness for a sec and consider what Rodarte represents, their Target collection is a truly depressing move,” she writes on DoubleX.

The self-taught designer sisters behind Rodarte craft clothes with “$3,000 to $12,000 price tags, but nobody calls the Mulleavys elitist or out-of-touch.” Instead, they’re said to be obsessed with every stitch and committed to happy workers—“so I can't comprehend what the sisters are doing partnering with a mega-chain that manufactures in faraway factories. The Rodarte for Target clothes are commodities, the products of grueling and boring shift work.”

Rodarte for Target, look 2: Lace Bow Dress in Yellow Leopard, $44.99; Lace Tights in Black, $12.99.
Rodarte for Target, look 2: Lace Bow Dress in Yellow Leopard, $44.99; Lace Tights in Black, $12.99.   (Target)
Rodarte for Target, look 3: Slip Dress in Black, $39.99; Bow Belt in Yellow Leopard, $12.99; Lace Tights in Black, $12.99.
Rodarte for Target, look 3: Slip Dress in Black, $39.99; Bow Belt in Yellow Leopard, $12.99; Lace Tights in Black, $12.99.   (Target)
Rodarte for Target, look 4: Lace Cardigan in Ochre, $29.99; Lace Cami in Black, $19.99; Lace and Tulle Skirt in Ochre, $29.99; Bow Belt in Black, $12.99; Lace Tights in Black, $12.99.
Rodarte for Target, look 4: Lace Cardigan in Ochre, $29.99; Lace Cami in Black, $19.99; Lace and Tulle Skirt in Ochre, $29.99; Bow Belt in Black, $12.99; Lace Tights in Black, $12.99.   (Target)
Rodarte for Target, look 7: Sequin Dress in Gray Leopard, $44.99; Lace Cardigan in Black, $29.99; Bow Belt in Gray Leopard, $12.99; Lace Tights in Black, $12.99.
Rodarte for Target, look 7: Sequin Dress in Gray Leopard, $44.99; Lace Cardigan in Black, $29.99; Bow Belt in Gray Leopard, $12.99; Lace Tights in Black, $12.99.   (Target)
Rodarte for Target, look 8: Swiss Dot Lace Dress in Blue, $39.99; Bow Belt in Yellow Leopard, $12.99; Cut-Out Knee Highs in Tan/Peach, $9.99.
Rodarte for Target, look 8: Swiss Dot Lace Dress in Blue, $39.99; Bow Belt in Yellow Leopard, $12.99; Cut-Out Knee Highs in Tan/Peach, $9.99.   (Target)
Rodarte for Target, look 11: Denim Jacket, $39.99; Tulle Bow Top in Navy, $24.99; Lace and Tulle Skirt in Navy, $29.99; Lace Tights in Black, $12.99.
Rodarte for Target, look 11: Denim Jacket, $39.99; Tulle Bow Top in Navy, $24.99; Lace and Tulle Skirt in Navy, $29.99; Lace Tights in Black, $12.99.   (Target)
Rodarte for Target, look 14: Sequin Rib Cage Dress in Black, $49.99; Striped Tee in White/Navy, $16.99; Lace Tights in Black, $12.99.
Rodarte for Target, look 14: Sequin Rib Cage Dress in Black, $49.99; Striped Tee in White/Navy, $16.99; Lace Tights in Black, $12.99.   (Target)
Rodarte for Target, look 19: Lace-Print Dress in Tan, $34.99; Lace Cardigan in Tan, $29.99; Bow Belt in Gray Leopard, 12.99; Lace Tights in Black, $12.99.
Rodarte for Target, look 19: Lace-Print Dress in Tan, $34.99; Lace Cardigan in Tan, $29.99; Bow Belt in Gray Leopard, 12.99; Lace Tights in Black, $12.99.   (Target)
Rodarte for Target, look 21: Lace Tee in Navy, $16.99; Asymmetrical Cardigan in Gray, $44.99; Lace and Tulle Skirt in Navy, $29.99; Bow Belt in Yellow Leopard, $12.99; Cut-Out Knee Highs, $9.99.
Rodarte for Target, look 21: Lace Tee in Navy, $16.99; Asymmetrical Cardigan in Gray, $44.99; Lace and Tulle Skirt in Navy, $29.99; Bow Belt in Yellow Leopard, $12.99; Cut-Out Knee Highs, $9.99.   (Target)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
0%
0%
80%
0%
0%
20%
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Showing 3 of 5 comments
JGirl
Dec 12, 2009 1:06 AM CST
the clothes featured are ugly - mostly because of the colors. i'll stick with my jeans and comfies thanks
Cat-Lover
Dec 11, 2009 7:19 AM CST
"...other items." I agree. But other items made in El Salvador, Thailand or China. Let's get jobs here! Now!
ljm
Dec 11, 2009 7:06 AM CST
The article states that the jobs will be created in other countries. There might be a small margin of low paid, part-time jobs created by Target... but probably not. They will continue to carry the same amount of stock so the addition of this line will simply replace other items.

More Newser Stories

5 Fashion Week Trends

Best and Worst of Milan Fashion Week

Spring Fashions Feel 'Craftsy'

It's True: Designer Labels Will Make Your Life Better

Inside Kate and Andy Spade's New Life


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne