Rodarte Deal With Target a Mistake
What happened to the Mulleavy sisters' commitment to authenticity?
By Evann Gastaldo,  Newser Staff
Posted Dec 11, 2009 12:00 PM CST
Rodarte for Target, look 2: Lace Bow Dress in Yellow Leopard, $44.99; Lace Tights in Black, $12.99.   (Target)
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(Newser) – Rodarte, which has become synonymous with handcrafted, authentic, extremely well-made clothes, was the last line Erika Kawalek ever expected to do a Target collection. The looks aren’t bad—some, like the leopard-print dress and blue tulle blouse, are rather nice—“but if you turn off your acquisitiveness for a sec and consider what Rodarte represents, their Target collection is a truly depressing move,” she writes on DoubleX.

The self-taught designer sisters behind Rodarte craft clothes with “$3,000 to $12,000 price tags, but nobody calls the Mulleavys elitist or out-of-touch.” Instead, they’re said to be obsessed with every stitch and committed to happy workers—“so I can't comprehend what the sisters are doing partnering with a mega-chain that manufactures in faraway factories. The Rodarte for Target clothes are commodities, the products of grueling and boring shift work.”

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